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Life Lesson #7 Be Bold


The courage to make bold decisions is often the difference between success and failure in business and life in general. The proverb “Faint heart never won fair lady”, or the Cervantes variation, “Faint heart never won fair maiden” very aptly explains that timidity often leads to failure. 

Bold decisions are often hard decisions.

They require us to venture outside of our comfort zones. It is human nature to seek and remain in a comfort zone. However, clinging to your comfort zone and avoiding bold decisions often lead to missed opportunities and a lack of progress. 

The famous George Bernard Shaw quote comes to mind: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man”. The basic truth explained by this quotation is that most humans tend to adapt to the world by seeking and remaining in their comfort zones. 

Reflect for a moment on the inventions that shaped our world... electricity, the steam engine, the combustion engine, the internet, the personal computer, social media, smart phones... the list goes on. The inventors all broke out of their comfort zones. They all challenged the status quo. They all refused to adapt themselves to the world around them. They did not think or behave like “the reasonable man”. In fact, they very much behaved like “the unreasonable man”. 

Most of us will never create a world altering invention, however, we can challenge our own comfort zones and make courageous decisions. We can and must fight the tendency to adapt ourselves to the world around us. We have to be vigilant and challenge the long-held views and perceptions that led to the many social ills that our world is saddled with. 

A couple of years ago a MiWay client placed a fake racist email on his Facebook page. We chose not to follow the expected (read reasonable) route of taking severe legal action against him, but rather the unreasonable but bold route of engaging him. In the process we found a peaceful resolution to a potential social disaster. It took a lot of courage to explore reconciliation rather than retribution. We ventured outside of our comfort zones. Looking back, it was undoubtedly the right approach. 

Have a wonderful day. Challenge your own comfort zones and, if required, have the courage to make bold decisions. 

Stay blessed,
René Otto, CEO: MiWay Insurance Ltd


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