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4 Things That Could Take Your Business to the Next Level


As a business owner, you’re constantly on the lookout for that certain something that will propel your business to the next level.

Ponder upon the ideas listed below. They may enable you to identify a couple of blind spots in your existing business operations which you will be able to address – and change your business for the better!

  • Learn from the new players in your industry, don’t ignore them. Competition is a healthy sign of a growing economy and is not something to turn a blind eye to. New businesses that enter your industry often have a fresh perspective on the problems you and your customers face. Investigate their services and processes and learn what you can from them; it may help you to improve your own business!
  • Don’t try to be everything to everyone. As tempting as it might be to say “yes” to every opportunity that comes your way, if the opportunity isn’t in alignment with your core business, it might do your business more harm than good. Dabbling in a variety of things means that no single project has your undivided attention. Spend your energy and resources on improving on your core competencies and become the best at them.
  • Collaboration is key. In line with the point above, it is more sustainable to be the best at a handful of specialities. Team up with experts in the field who offer services or products that complement the services you provide and work out a symbiotic offering that will result in a win for everyone, not only your (and their) clients!
  • Fail fast, fail often. Originating from Silicon Valley and its ocean of start-ups, the real aim of the phrase “fail fast, fail often,” is not to fail as such, but to be iterative in your approach. If you do decide that launching something new is in your business’ best interests, think about creating a minimum viable product – a basic version of the new product or service without all the bells and whistles.

    Test this version on either a segment of your clients – or all of them. If it is well-received, start fine-tuning and enhancing it in stages. Test, review feedback and tweak at each stage. If you realise that the product isn’t viable for your business, or your clients just aren’t as interested in it as you thought they would be, you can ditch it without having wasted too many resources.

Just remember that there is no “silver bullet” – what works for your neighbour’s business, may not necessarily work for yours. At MiWay Insurance, we understand that, which is why we pride ourselves on helping you find the right business insurance cover for your particular business! Contact us today to get an insurance quote.


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