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Preparing Your Business For The Silly Season

Published on: 27 November 2018

You’ve probably seen the decorations in the shops already – the upcoming busy festive season is about to begin.

Here’s how to prepare your business for the “silly” season and make it as profitable as possible.

The past is the best predictor of the future

Reflecting on what happened during previous busy times will allow you to anticipate your needs for the busy season this year. There's nothing more frustrating than preparing yourself and your employees for the busy season, only to run out of your most popular merchandise before the season even peaks. You don’t want your loyal customers having to end up buying from your competitors!

Perhaps your sales records from previous years have shown that certain days of the week or times of day were busier than usual; spotting trends in consumer behaviour will help you serve your customers even better.

People power

Your employees are essential in achieving your business’s goals during the busy season.  If extra hours or effort is required, make sure to communicate your expectations clearly. Reward your staff appropriately – don’t underestimate the value that promotions and additional responsibility has – they are the most valuable assets in your company!

Expand your marketing

Obviously, your business is unique and special - but the right people need to know it! Luckily, there are a lot of cost-effective ways to promote your company online; for example, advertising on social media community pages or using paid campaigns. If you have a website, make sure it’s informative, up-to-date and works on mobile devices.

Consider partnering with other compatible businesses by offering special discounts to clients, like offering a discount voucher for a meal at your restaurant to guests of nearby guesthouses. This approach, besides building valuable relationships with other business owners in the community, may expose you to clients who otherwise never would have given you a second glance.

The not-so-fun stuff

Having to buy more stock than usual, paying staff for additional hours and covering your new marketing initiatives may put a major dent in the company reserves. Consider speaking to your financial planner to manage your funds appropriately. Also consider increasing your business insurance if you’re stocking more goods than usual – an option that MiWay Business Insurance offers.

By doing your preparation thoroughly, you can set your company up for all-year round success!