According to recent data from Stats SA, around 22.2% of South African households, approximately 14 million people, experienced insufficient or severely limited access to food, meaning one in every four households is facing hunger. In response, Miway Insurance has partnered with Food for Life SA to launch the “Miway to 30,000 Meals” initiative, aimed at addressing immediate food needs in less fortunate communities.
Timed to coincide with Mandela Day, the initiative will be rolled out in KwaZulu-Natal, in the Newlands area and across Gauteng, in Centurion and Midrand. The goal is to create a lasting social impact that extends beyond the symbolic 67 minutes of service, offering tangible support to those most affected by poverty and hunger.
This campaign is part of Miway’s broader Corporate Social Investment (CSI) strategy, which focuses on sustainability, education, and community upliftment. Previous efforts have included the distribution of reusable sanitary towels through the company’s adopted schools programme, and the installation of JoJo tanks to address water scarcity. These projects aim to keep learners in school, reduce period poverty, and provide long-term solutions to everyday challenges.
By collaborating with organisations like Food for Life SA, Miway is able to expand its reach and diversify its impact, particularly in provinces like Gauteng and KwaZulu-Natal where poverty levels remain high. Each initiative is tailored to the specific needs of the community, with success measured through direct engagement and feedback from beneficiaries and partners.
Miway’s commitment to social impact does not end with Mandela Day. Miway plans to continue its outreach efforts into 2026 and beyond, reinforcing its belief that even small contributions can make a meaningful difference; both for communities in need and for fostering a culture of volunteerism within the workplace.