After 17 years, we’ve refreshed our look and it’s more than just a makeover. At Miway, we’re entering an exciting new phase, and our bold new brand identity reflects exactly where we’re headed: a future that’s digital, people-focused, and driven by innovation.
After 17 years, we’ve refreshed our look and it’s more than just a makeover. At Miway, we’re entering an exciting new phase, and our bold new brand identity reflects exactly where we’re headed: a future that’s digital, people-focused, and driven by innovation.
When we launched in 2008, we set out to shake up the direct insurance space with a bold, no-nonsense approach. Since then, we’ve grown beyond just traditional short-term insurance, introducing new offerings and campaigns like #MoveForValue that highlight our commitment to making a real difference in the lives of South Africans.
So why the change? Because we’ve evolved. Our customers’ needs have evolved. And we want our brand to reflect the future we’re building, one that’s smarter, simpler, and centred on meaningful connections. Our new look, including a refreshed logo with a speech bubble icon, captures this perfectly. It symbolises how we listen, engage, and speak your language. We’re not just about insurance, we’re about conversations, relationships, and real value.
For us, rebranding isn’t just about looking good—it’s about working better. We’re integrating more technology and smarter solutions to give you a seamless, personalised experience across every touchpoint. Whether you’re getting a quote, lodging a claim, or just checking your policy, it should be simple, fast and intuitive.
We’ve already started rolling out our new identity nationwide, with bold billboards and a new TV commercial that sets the tone for what’s coming. But the real excitement is still ahead. In the next few months, you’ll notice updates to our digital platforms, including a fresh new website and an improved mobile app experience, all designed with you in mind.
This rebrand marks the beginning of a new chapter for Miway. It’s a reaffirmation of our promise to keep evolving with you, to make insurance less complicated and more rewarding, and to stay connected in ways that matter.
We’re proud of where we’ve come from and even more excited about where we’re going. So, keep an eye out for our fresh new look, and get ready for a Miway that’s bolder, sharper, and more future-fit than ever.
