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What We Stand For

What MiWay stands for

As a proudly South African company, we take a firm stand against any form of racism or racial discrimination and are transparent in all our dealings.

MiWay's Purpose

At MiWay, our purpose is to provide #InsuranceFreedom - the courage to be bold, to enjoy and savour priceless moments; to enjoy life "your way" - with peace of mind that, in the event of an unexpected loss, all that is of value to you will be covered.

We are proud of our Freedom Charter - read our declaration here.

MiWay's Vision

MiWay’s vision is to establish a world-class direct financial service business that seeks to:

  • offer its customers excellent service, superior value products, and fair treatment at all times;
  • generate superior return on investment for shareholders;
  • be the employer of choice; and
  • be a good corporate citizen and play a meaningful role in the transformation of the Financial Services industry.

MiWay's Values

Our values define us as a company - and as individuals. They guide our actions and behaviour and influence the way we serve our clients, work with each other, and our business partners. We strive to always do the right thing and each MiWayan has been counted in to live the MiWay values of:

  • Freedom
    MiWay’s employees are free to think out of the box, to challenge conventional thinking and to find innovative solutions to challenges. Find reasons to love what you do!
  • Accountability
    MiWay’s employees deliver on promises and make no excuses. Be accountable for your actions!
  • Attitude
    A positive "can do" attitude often makes the difference between winning and losing. Our attitude defines us and sets us apart from the opposition. Ultimately our attitude determines our altitude. Keep exploring new ideas!
  • Energy
    We approach our goals with positive energy. We love what we do and we energise everyone around us.

MiWay's Code of Ethical Conduct

The MiWay Code of Ethical Conduct has been adopted to give effect to MiWay’s core values. The Code guides our relationships with all our stakeholders (customers, service providers, shareholders, employees, etc.) and other relevant role-players as well as to outline our commitments to them. All our staff subscribe to the Code in which we declare that:

  • We will act with integrity, honesty and fairness as well as with due skill, care and diligence;
  • We will, in all our dealings with customers, ensure that:
    * customers are confident that they are dealing with a company where the fair treatment of customers is central to MiWay’s culture;
    * the products and services we market and sell in the retail market are designed to meet the needs of identified customer groups and are targeted accordingly;
    * we give customers clear information and that we keep them appropriately informed before, during and after the time they enter into a policy with MiWay;
    * where we give advice, the advice is suitable and takes into account the circumstances of the customer;
    * we provide customers with products that perform as we have led them to expect, and that the associated service is also of an acceptable standard;
    * clients do not face unreasonable post-sale barriers to change their products, switch to other providers, submit claims or make complaints.
  • We will accept accountability for all our actions and decisions;
  • We will refrain from any behaviour that can be classified as unlawful discrimination or harassment and respect the right of employees to work in an environment that is free from any form of unlawful discrimination or harassment;
  • We will not tolerate any form of unlawful or criminal conduct including, but not limited to, bribery and corruption;
  • We will comply at all times with all applicable legislation, common law, industry codes, and MiWay’s policies and procedures;
  • We will subscribe to the principle of transformation and equal opportunities;
  • We will maintain a healthy and productive work environment and comply with all applicable health and safety policies;
  • We will protect and maintain the property and information of MiWay, its employees and its clients.
  • We will manage and mitigate all conflicts or perceived conflicts of interest;
  • We will not allow our private interests to interfere with MiWay’s interests;
  • We will protect MiWay’s reputation by adhering to good governance practices and honouring confidentiality;
  • We will value the rights and dignity of others and the environment; and
  • We will use MiWay’s resources responsibly and effectively.