2-min read -
The emotional rewards of owning a pet are undeniable, but the financial reality is often underestimated. Younger consumers, particularly Millennials and Gen Z households embracing DINKWAD (Dual income, no kids, with a dog) lifestyles, are increasingly allocating disposable income towards their pets. However, while spending on premium food, grooming and accessories is rising, risk protection often remains overlooked.


















